The Hayter Advantage

Faster

News is only news for so long, and we help our clients strike while the iron is hot and maximize the value of the headline. We know how media work, what they need, when they need it and how they need it. Deadlines are a daily existence, and something we dictate for our clients to make sure news dissemination is timely, strategic and powerful.

Flexibility

Evening conference calls to Asia? Been there. Need on-site support in Europe? Our passports are ready. Need help hand-holding a reporter through a product demo-session? We do it all the time. Need a pro who can handle the late-night abuse of a Vegas tradeshow and still make press meetings the next day? We’ve got water bottles and chapstick ready.

Whatever the task that arises, we’re here to support you and are nimble enough to be wherever we’re needed in the world. From staffing high-impact media tours in New York to leading group bike rides or ski trips with industry reporters, we’re experienced and able to accommodate a wide range of both paper-pushing and recreation-focused requests that get you results.

Whether you need a more formal, structured PR campaign or support on a specific project, we’re able to support short-term and long-term endeavors, delivering results that help achieve your communications goals.

Massive established media network

Our Rolodex is made of gold. From top business media like Forbes, The Wall Street Journal and MSNBC to general consumer outlets including NBC’s Today show, USA Today and Newsweek, our relationships with consumer media are extensive enough to help you reach your target consumers across the board.

Industry visibility is critical to every brand, and we help clients stay top of mind with a broad range of industry trade publications, groups and organizations. Our trade media relationships are extensive with sporting goods and manufacturer publications, in addition to fashion, apparel, architecture and interior design outlets.

Our Los Angeles office caters to the entertainment industry and maintains local relationships for our clients in television and film, granting product placement on networks and programs including HBO’s hit series “Entourage,” ABC’s Extreme Home Makeover, Outdoor Life Network, E! News Live, and Extra to name a few.

Colossal, consistent results

Hayter Communications delivers exposure to millions, the right way, with a style unique to each and every client and brand. Media know us for our smart story ideas, reliability and top clients and products. Media come to us. We’re a primary resource when they’re under deadline and looking for hot stories.

Editorial Ownership

When we secure our clients in stories, we don’t just settle, we own the page or segment – frequently placing anywhere up to six clients in a single feature in outlets ranging from NBC’s Today show to SELF magazine. We also work toward owning media relationships for a certain client or product, which leads to our clients becoming the apparel/ski/snowboard vendor of choice for a particular program.

Better value

Big agency red tape, excessive hourly fees, charges for every photocopy, and overall questionable ROI isn’t our way of doing things. We work at a reasonable rate typically below big, cumbersome agencies, with no gray areas in billing, yet we consistently deliver outstanding results and reach millions of targeted consumers. The big guys simply don’t have our depth of connections. Our rates allow us to work with big and small clients on a variety of projects. It works for everyone.

Efficiency is everything. Where some agencies spend time on team structure and meetings, we spend our time on the phone getting you coverage.

No Boundaries

You want to make it in North America? Hayter has a plan. We have clients in the U.S., Canada and Europe and A-list media connections from the Gulf of Mexico to the Bay of Fundy. We know this market and know how to reach your consumers