Seattle, WA (October 1, 2011) — Today Ride Snowboards revealed a new collaboration with Mike Aho, whose artwork is featured on the limited edition DH2.6 snowboard. Mike’s surreal creations of discontent and nostalgic comedy provide a suiting façade for Ride’s signature style, and represent the sixth of seven limited edition DH2 boards introduced over the past three seasons. Mike hails from...
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Showcasing a unique art style that encompasses skewed photocopies and human motion, Ride brought in renowned street artist WK of New York to outfit not only the 11-12 DH2, but also various outerwear options. While art advocates gather to view WK’s work in sought-after galleries worldwide, Ride brings the party to your pants – literally. In early childhood he became captivated with the idea...
read moreStrong enough for a man, but made for a woman, Ride introduces boots with Calf Adjustment Technology (C.A.T.) to address the variety in calf sizes and leg lengths. As seen on the new Locket boot with designs by Mdot of Booji Footwear, and the performance driven Cadence Focus Boa boot, C.A.T. offers an easy Velcro adjustment in the calf to increase comfort and ensure a purrr-fect fit. In...
read moreShowcasing a unique art style that encompasses skewed photocopies and human motion, Ride brought in renowned street artist WK of New York to outfit not only the 11-12 DH2, but also various outerwear options. While art advocates gather to view WK’s work in sought-after galleries worldwide, Ride brings the party to your pants – literally. In early childhood he became captivated with the idea...
read moreRecently, I had the good fortune of attending Bar III’s spring launch party at their new pop-up location at 20th and 5th in Manhattan, a recent trial for the brand as they typically sell solely in Macy’s. Thanks to Antenna, the main sponsor of the event, along with Belvedere Vodka, for letting us crash this classy event with our NW style. Check out some shots below! Shout out to DJ...
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This past week we caught up with Maxim Magazine, who found the Art Chantry DH from Ride Snowboards and the new Iron Maiden Revival Ski from K2 particularly capturing. Check out this recent story they ran on innovative and technical ski product that’s perfect for your upcoming spring break trip. Thank you Maxim for keeping us updated with the best new gear to entertain this...
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Don’t forget to come to evo’s TimesInfinity Gallery in Fremont (Seattle) Friday night for the Ride Snowboards Snowboard Art Contest 2011 and afterparty. The top 30 entries will be hung on the wall so that you can vote for your favorite and help determine the winner, who will receive a custom board with his graphic, bragging rights, and some prize money as...
read moreThis year we are proud to announce the launch of a completely new IM Involved campaign. This program will allow anyone who wants to be involved in the decision making process with Imperial Motion to do so by visiting their facebook or website, where they can vote on color ways, new designs and style, etc. You will also be able to vote on where IM goes for events, who becomes the next IM team...
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