K2 Skates Introduces Sustainable Manufacturing Practices to Industry
PVC-Free Maia and Etu Models Made With Bamboo, Post-Consumer Waste, and Toxin-Free PET Materials
Seattle Wash (January 2010) – Fossil fuel-powered transportation produces pollution and road rage. Where’s the fun in that? K2 Skates’ Eco Line is a healthy alternative that improves fitness, reduces stress and minimizes your impact on the planet. The men’s Etu and women’s Maia skates are designed with bamboo frames, recycled PET materials to deliver a fast, fun and earth-friendly means for getting from Point A to Point B.
K2 realizes manufacturing skates will likely never be 100-percent waste free. However, as the world’s premier in-line skate manufacturer, K2 proudly accepts responsibility to pursue the most sustainable manufacturing processes – in both materials and byproducts.
The result of this commitment is the Eco Line. Both the Maia and Etu skates represent K2 and K2 customers’ commitment to a more sustainable lifestyle. These skates use K2’s Bamboo Frame Technology – nine layers of bamboo that deliver the energy transfer of aluminum frames and the vibration absorption of composites. The Eco Line also has 100-percent recycled PET uppers and uses reduced packaging and soy-based inks.
The Etu is K2’s idea of sustainable performance. This skate is the best option for men looking to reduce their carbon footprint without sacrificing performance at all ability levels. Etu comes with K2‘s Bamboo Technology frame and 84mm 80a urethane wheels. The lightweight Freedom Cuff provides unmatched lateral stability. The Etu retails for $225.00.
The Maia was created around sustainability and blended with performance to achieve a perfect balance. This Earth-friendly skate is an ideal platform for the beginner to expert woman looking to reduce her carbon footprint by more than just skating. It comes with K2‘s Bamboo Technology frame and 84mm 80a urethane wheels. The lightweight Freedom Cuff provides unmatched lateral stability. The Maia retails for $225.00
About K2 Skates: K2 Skates is the worldwide in-line skate technology leader. The company’s position today began as a concept in 1993 when U.S. National Cross Country team member John Svensson and U.S. Olympic speed skater Tony Meibock approached K2 with a high-performance inline skate design for training in the off season. Both athletes saw beyond stiff plastic hockey-style designs that dominated the market. They worked with K2 engineers to develop a soft and comfortable boot. The K2 design permanently reshaped the inline skate market. K2 Skate offers 23 styles of men’s, women’s and children’s skates for everything from family recreation to professional competition. For more information on K2 Skate, visit www.k2skates.com.