For more info, check out this awesome interview piece by ESPN Action Sports.

An extremely dry start to winter had been plaguing all of North America when Will, Shane, and LJ Strenio (subbing in for Andy) headed to Europe for the second Traveling Circus overseas episode. While the news of recent snowfall throughout Switzerland and Austria had everyone’s fingers crossed for at least one solid pow-day, the initial plan for the twelve-day tour had been mapped with out some of Europe’s best terrain parks in mind.

The storm system over Austria and Switzerland made for all time epic conditions and after a short two days castle-jibbing in Austria the TC Euro crew realized that their planned week of park riding had just turned into a full blow pow mission fueled on magical Bavarian cheese noodles and only limited by wet ski boots and two-wheel drive rental vans with summer tires…

EMBED: http://bit.ly/w45xnC

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ABOUT LINE TRAVELING CIRCUS:

Admission is free! No high-end production crews, annual movie sales, snowmobiles, or heli trips to AK here, just a couple of die-hard ski bums with a camera powered by more creativity, ingenuity & hyperactivity than a 3^rd grade art class. This band of misfit skiers are lead by Will Wesson & Andy Parry on a year round adventure criss-crossing North America and beyond in search of an angled surfaces to ski on.  It’s reality TV meets modern ski bumming, for comedy, adventure and skiing antics that proves reality is more entertaining than fiction. Each of the six episodes per season are watched tens of thousands of times online by skiers around the world. This popularity is the reason the Line Traveling Circus has been recognized with the first ever prestigious award of “Best Webisode” at the International Freeskiing Film Festival (www.IF3.ca).

PROUDLY SUPPORTED BY:

Line Skis: Designing & building skis, poles and softgoods by any means necessary to make skiing more funner LineSkis.com.

Full Tilt Boots: Comfort, warmth & natural flexing ski boots that eliminates shin bang to keep TC on the hill. FullTiltBoots.com

Orage Clothing: Fresh new threads for Andy & Will to stay dry, warm & go weeks without doing laundry Orage.com

Vista, CA. – LifeCore Fitness and Raleigh America today announced that they have executed an exclusive global licensing agreement transferring to LifeCore Fitness operation of the Diamondback Fitness (DBF) division. Effective January 23, 2012, all operations of Diamondback Fitness will transfer to LifeCore’s Vista, Calif., headquarters.

LifeCore Fitness will continue to operate the Diamondback Fitness division with independent distribution, product development and present marketing strategies, much like they operate today. Dealers can be assured that there will be no material changes to either brands dealer network, product offering, pricing or programs as currently offered.

“LifeCore was our partner of choice,” said Steve Meineke, President of Raleigh America. “Under the direction of Roger and Traci Bates, Lifecore Fitness has a strong management team and solid reputation in the industry for providing a broad range of products, programs and customer support services. This new partnership positions well the Diamondback Fitness brand for an exciting new era by providing dealers with new & unique products that will build market share and expand customer offerings.”

Roger Bates, the President of LifeCore Fitness stated, “The agreement allows LifeCore to leverage the strengths of both companies to strategically position the Diamondback Fitness and the LifeCore Fitness brands in retail and light institutional fitness, and to combine efforts in a focused way that delivers unique global product designs, heightened quality and creative marketing initiatives, while at the same time supporting both brands by providing improved sourcing and operational efficiencies. We believe in the Diamondback brand and its complementary product range and price offerings. The licensing agreement will help us be a better supplier to our customers and provide greater opportunities for dealers to increase profitability.”

Brian Davidson will continue with LifeCore as its Director of Global Sales and Marketing. As DBF’s general manager, Davidson led DBF marketing, product development, sales and sourcing since 2008, resulting in new product innovation and consistent growth in a challenging fitness retail market. His responsibilities with LifeCore Fitness will remain the same.

All current Diamondback Fitness and LifeCore Fitness dealers should feel free to contact: Brian Davidson at bdavidson@diamondbackfitness.com or your LifeCore Fitness sales rep Garrett@lifecorefitness.com or Todd@lifecorefitness.com with any questions (760)599-4555

“Hayter Communications has achieved great success in the fitness, outdoor, winter sport and watersport industries and we are excited to have the agency take the lead on Cascade Design’s public relations initiatives,” said Kerri Dellisanti, public relations manager for Cascade Designs. “Hayter’s team consists of dedicated adventurers and practiced wordsmiths who are some of the most connected and well-liked people in the industry.”

Hayter Communications is a full-service communications agency representing a myriad of A-list clients, including Helly Hansen, Smith Optics, K2 Skis & Snowboards, Ride Snowboards, Raleigh Bicycles, Diamondback Bicycles, Line Skis, POW Gloves, Ural Russian sidecar motorcycles, Zoot Sports, Richlite, and Corvus Energy, among other renowned brands.

“Cascade Designs makes the world’s most innovative outdoor, watersport, and travel gear,” said Ryan Hayter, CEO and president of Hayter Communications. “Their product is designed to perform at a professional level and has played an important role in my personal outdoor adventures for most of my life. Cascade Designs has a great reputation and we are intent on showcasing its substantial growth in the coming years.”

Cascade Design media inquiries may be directed to Christina Erb at christina@hayterpr.com. Natasha Caldwell, natasha@hayterpr.com, will manage social media initiatives for each of the brands. For more information, visit www.hayterpr.com.¬¬

About Cascade Designs
For forty years, Seattle-based Cascade Designs, Inc. has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove, Cascade Designs has developed products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information on Cascade Designs or links to our premium brands: Therm-a-Rest®; MSR®; Platypus®; SealLine®; Hummingbird™; PackTowl®; and Tracks®, please visit www.cascadedesigns.com or call us at 1-800-531-9531.

ABOUT ERIC POLLARD: Eric Pollard is a professional skier from Oregon. He has been with Line Skis for over a decade producing award winning film segments as well as award winning ski designs. 

ABOUT LINE SKIS: Founded in 1995 in Albany, New York Line has focused on the main goal of making skiing more funner. From creating progressive ski designs to producing the Line Traveling Circus Episode Series, Line has had 1 goal in mind since it’s inception, to make the best tools for the funnest fun skiing now matter what you’re skiing down. From AK lines to backyard jibs, we’ve got you covered.

Be a Fan! Facebook.com/LineSkis

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“There is a new movement rising up within the Ride brand and with it comes a whole new energy to an already explosive line up,” said Ride Team Manager Matt Sickels. “We have the tools, materials, product knowledge and style that continues to keep the consumer happy and this newly formulated team is dedicated to making proven product even better.”

Representing the Ride Pros, Cantin, Hironaka and Mittermüller will be joining Hana Beaman as Ride‘s elite Pro outerwear riders. “I’m stoked to go further with Ride and I’m proud to be part of the outerwear team. Ride is a really good brand who is pushing their products year after year,” said Alex Cantin.

Rookie Pros Brennen Swanson, Sam Hulbert, Megan Ginter, and Yuki Kadono ensure the future progression of the program while international and legendary team riders such as Cosmo Yoshizawa, Takashi Nishida and Nico Droz represent ideas new and established, stylish and functional.

Silvia Mittermüller shared, “To me, being a part of Ride means more than just being dressed in great looking, functional clothes – it gives me the chance to bring in all the years of snowboarding experience I have to help create the best outerwear I can imagine. It’s sweet to say a word and have it directly influence the pieces you´re wearing all season long!”

“I’m real hyped to be supporting all NW brands again!” – Austin Hironaka