E-Case™ waterproof cases feature easy-to-use SealLock™ zippers designed to withstand complete submersion in one meter of water for up to 30 minutes (IPX7 certification). Lakes, mud puddles, sand and snow pose no threat for electronics in an E-Case case. Best of all, they maintain complete touchscreen, button and voice functionality. Enjoy the confidence to use your device anywhere, anytime—regardless of the conditions.

Every E-Case™ is made in Seattle and is individually tested before it leaves the floor. The cases come in two series: iSeries™ cases, designed specifically for iPad®, iPhone®, iPod touch® and iPod nano® devices; and eSeries™ cases, which fit a variety of e-readers, GPS units, tablets and mobile phones. Full use of the device’s features through the case lets you to stay in touch, take photos or videos, or disappear into your favorite novel in any place and weather condition you choose.

To experience E-Case™ products online, check out the latest tech videos at http://www.youtube.com/SealLinePacks/.

About SealLine: Seattle-based SealLine is the market leader in all-purpose, portable gear protection products designed for use in challenging outdoor environments. SealLine^® dry bags, dry sacks, protective cases, packs, duffles and accessories provide essential gear protection for paddle sports, urban commutes, and any outdoor adventure where moisture and dirt are a threat. The majority of SealLine brand products are made in the Seattle, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.seallinegear.com.

Media Contact: Christina Erb, 360-313-7070, ext. 2, christina@hayterpr.com

Business columnists and tech bloggers are buzzing with forecasts of what Facebook might change after the big drop. Aside from any consumer-facing developments to the actual Facebook platform, Zuckerburg will surely be pressured to make the website profitable from every angle. This means that advertising costs, making up 85 percent of Facebook’s current revenue, will be the first thing going up. Since higher advertising rates will be a considerable hardship for smaller, up-and-coming brands, Facebook execs will be pressured to increase development in free applications and other inexpensive marketing tools. Facebook’s massive stage has become a responsive venue from which every growing brand could initiate a cult following of individual users. Now, companies that need to stay visible will have to pay a prime cut.

A new and beneficial tool that Facebook is currently testing in beta mode is Action Spec Targeting, which “is designed to help advertisers target users based on actions they have performed.” That means that if I share some camp vibe updates from my recent surf trip to Westport on Facebook, it shouldn’t surprise me to find an ad for Surfer Mag upon my next login.

When Facebook purchased the popular photo-sharing program Instagram just weeks ago, it took a big step towards mobile integration—an arena in which Zuckerburg has acknowledged the need for growth. Since Instagram has never been a profit-yielding company, Facebook will be challenged to turn its popularity into a profit-making business. For now, marketing managers are using Instagram free of charge to connect with over 30 million photo-obsessed users.

What seems to be the most unfortunate outcome of this entire ordeal is that Facebook is considering a new system that would offer individual users the option to pay a fee to make their status updates more visible—instead of its current popularity-based model. Brands will have to factor the additional competition of this “upgrade” when fighting the uphill battle for recognition on the Facebook wall.

Does this mean the downfall of our youthful yet beloved marketing miracle? In the end, there is no guarantee that Facebook won’t cause a great disturbance in the current flow of operations with the IPO. Up to today, it has proven successful in its ability to nimbly adapt and adhere to market changes and needs. If the Facebook website sees major changes like increased advertising or other consumer-facing sell-out tactics, the audience could decrease. As user numbers plunge, so too will the advertising dollars coming from large and small brands alike; investors and Facebook execs will all be monitoring this philosophy closely.

In the meantime, Facebook remains a top-level authority on the general public’s information, having gathered countless amounts of personal data from willing users. Facebook’s unmatched knowledge on the subjects of our marketing campaigns keeps it near and dear to our hearts. Let’s all cross our fingers and pray that the corporate monster doesn’t alter another decent organization for the worse.

Our new friend Derek Markham with Discovery.com recently got a chance to check out the details on the all new Ural Gear-Up. It’s always so exciting when these limited edition projects drop, because we never really know what to expect from Ural. The Ak-47 reference  for the Gear-Up is perfect – we couldn’t have summed up this Jack-of-all-trades any better.

Excerpt from Discovery.com: “If you’re looking for a bike that can not only carry all your gear, but also turn heads in a crowd and be as at home in the backcountry as it is in the city, then perhaps it’s time for you to step up to the Ural Gear-Up.

Ural motorcycles have come a long way from their military origins, but they continue to be built as bomb-proof and reliable as their progenitors. And because it’s the only motorcycle specifically built to be used with a sidecar, the handling and responsiveness of these bikes isn’t hampered, as it can with other ‘bolt-on’ sidecars.”

To Read the rest of the story, please visit Discovery.com.

Landsaat has worked in the bike industry for more than 15 years in a variety of product development positions. For the past three years he has been an instrumental consultant for Diamondback in their development of the Knuckle Box full suspension platform. He has also spent time consulting with other brands and OEMs, including Pro Flex, K2, Tomac, Iron Horse, Kinesis and Axman.

“Raleigh and Diamondback are iconic brands that have momentum in the current market and exciting plans for the future,” Landsaat said. “I have been connected with the brand since I was a kid. My first road bike was a 24-inch-wheeled Raleigh-Creda team replica. Now, 32 years later, I’m part of the team that will develop the next generation Raleigh road bikes. How can you not be excited about that?!”

Product development cycles for the bike industry become shorter and shorter each year. Employing an expert in 3D design software like Landsaat with extensive experience in SolidWorks, Rhino3D, T-Splines and VSR Shape modeling will help Raleigh America expand its reputation as an innovator in today’s fast-paced market.

“Mark is a rarity in this industry with unparalleled experience and a passion for bicycle and frame design,” said Executive VP of Marketing and Product Chris Speyer. “He has a great relationship with our current product team and will help us continue to push the performance levels of our products for every type of cyclist.”

About Raleigh America: After 125 years of bicycle development, Raleigh Bicycles carries on its present day operations with a foundation built on style, heritage and a strong connection to the cyclist. Highlights of the 2012 collection include a huge array of Direct Connect carbon frames, exciting growth in cyclocross, and a massing line of 29ers. Raleigh is the official bike sponsor of BikeMS and continues to support the enormous wave of cause-riders by focusing heavily on its endurance bikes and cause-ride awareness. For more info, visit www.RaleighUSA.com.

New and experienced riders alike were spellbound by Raleigh’s current state of production, particularly in response to the new Cadent i11 hybrid bike with internal 11-speed hub and the lightweight Carbon Revenio and Capri road bikes. A lucky handful of attendees walked home with their very own Raleigh Bike, thanks to Raleigh’s generous donation of raffle prizes. Check out the gallery below to experience the show through our eyes –

Lift operators are the least celebrated yet most visible employees at any given mountain resort. They live their work lives managing relationships 10 seconds at a time between each chair. It’s a lifestyle defined by beer, boom boxes and boots, subsisting on beef jerky and bar food. The party ends at 2 a.m. and work begins three hours later. Paying homage to the best of mountain town living, not only does the Lifty Collection provide an effortless transition from the hill to the bar; it’s also a natural progression for Teva as it enters the winter sports market and becomes an authentic 365-day brand.

Headlining the Lifty Collection is the Chair 5 for men and the Jordanelle for women. Both feature a one piece, injection molded EVA outer construction with White Spider rubber outsole and a lightweight, rip-stop waterproof lace upper. Complete with a removable 250-gram Thinsulate™ LiteLoft™ liner (that can also be worn indoors as a bootie), the Chair 5 and Jordanelle don’t sacrifice warmth yet weigh in at about half the weight of other boots. The Chair 5 and Jordanelle also compress down to the size of any normal shoe, making them a cinch to pack.

Teva Chair 5: Bungee Cord Lifty Boot

Born on the Colorado River in 1984, it’s only natural for Teva to evolve into a four-season brand that incorporates water whether it’s frozen or moving. As snow is a different form of water, progressing into the winter sports market is a different form of Teva. Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance, Surfrider Foundation and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold.

Teva Lifty Boot: Jordanelle

 Stuffing butts on ski resort lifts may not be glamorous, but it is one of the best jobs on the planet. The Lifty Collection ensures endless days of warm feet and winter comfort. For more on Teva and the 2013 Lifty Collection, go to www.teva.com.

CONTACT: Tara Yant – 360.313.7070, ext. 7 – tara@hayterpr.com